Launch @ Sushi Samba

Last night, the first drop of our brand new collaboration with Anetta Beri was launched to the world. To celebrate we treated the local London girl, Anetta, and a handful of influencers to a luxury dinner at Sushi Samba.

The private event saw the arrival of many social superstars all dressed to the nines in pieces from the collection. Annabel Charman certainly looked the part dressed in the stone, PU corset whilst Kandie Joseph rocked a monochrome moment in the black racer jersey teamed with the lace up, vegan leather pants. Emily Shak and Kaz Crossley both showed their support for the versatile collaboration by sporting the staple, oversized green shirt styled in two different ways.

The room was expertly decorated in the collection’s colour palette to fit aesthetically with our guest’s attire. The event generated a large amount of social content that was marketed to our target audience, further promoting the new and exciting campaign drop.