Green, the colour of the moment, is trending everywhere, from designer brands Bottega Veneta, Miu Miu and Michael Kors, and even into the shop windows of popular high street stores.
With the forefront of every industry conversation being how to make fashion more sustainable, it is conceivable that efforts to make wardrobes ‘greener’ has quite literally been manifested.
Another possible reason for this popular trend is the understandable need of designers to create bold, attention grabbing garments for shoppers who have spent months of isolation wearing neutral coloured, comfortable clothing.
In the Western world green represents renewal and is often even considered to be the colour of life itself. With the world beginning to reopen and return to some resemblance of normality, has fashion adopted the behaviour of nature? As if emerging from winter after months of laying dormant and flourishing in shades of green, bright, bold, and deep.